Sofia Press Photo Loud_resize small.jpg
Sofia Press Photo Loud_resize small.jpg
Sofia Press Photo Loud_resize small.jpg
Sofia Press Photo Loud_resize small.jpg
Sofia Press Photo Loud_resize small.jpg
Sofia Press Photo Loud_resize small.jpg
Sofia Press Photo Loud_resize small.jpg

Let's All Be "LOUD"

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Words by Mila Fossey
Media from Universal Music Group

February 18, 2022

Sofia Carson, a professional actress, singer, songwriter, and most importantly activist, has released a new single: “LOUD”. This new feminist anthem advocates for women's rights and spreads the message of resilience after Carson expresses her frustrations through repressed voices, specifically for Latin American Women in the music industry. She has had the possibility to bring her authentic voice to life alongside songwriters Alida Garpestad Peck and Paris Carneyon sharing: “All the speeches that I made in my head, All the nos and all that I should have said, Like waves in this water, When rising, I'm stronger, come on”.

 

Carson articulates gender discrimination and the injustices women face on a day-to-day basis through literary devices she conveys so innovatively in her lyrics. Another perfect example of this is seen in her most recent music video where an incredibly creative metaphor is disclosed through the visual of a cocoon later transforming into a colorful, beautiful butterfly. Carson stated: “The butterfly represents the silent

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voices of generations who are now breaking free. Who are now louder than ever. The voices of women and the loud voices of change who are fearlessly loud to get to the forefront of history. Amplifying not only their own but each other’s voices. So we are louder than ever, and we are the wind of change.”

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Her melodic transitions between the chorus and the verses perpetuate and amplify the preview and aftermath of the words being said: “Are you getting uncomfortable now? I’m a little too loud for you now? Don’t try to calm me down. I was made to be LOUD!”. She aims to raise the power in her poetry by increasing the volume and octaves. It shows a prominent shift from the beginning of a song: “Confrontation never has been my strength”, with a submissive and subjugated tone slowly taking shape through the pre-chorus: “Like waves in this water, when rising, I'm stronger, come on”. The waves can be interpreted as words and ideas building up, coming, and going until things come crashing down in one big collective wave. It perfectly drifts into the evocative chorus: “Too bad you're livin' a lie, 'Cause that don't mean that we're alive, Don't try to calm me down, I was made to be loud, yeah”.

 

These positive and powerful affirmations are radiated through all Carson's mediums of work. As an actress, she has played countless iconic roles promoting hardworking, impressive, and independent women, all brave in their own ways. Carson conveys: “The roles that I play, the music that I sing are reflections of who I am at heart. Even though the stories I tell on camera aren’t my own, but still a part of me within them. and more so, I admire the women I have been lucky enough to play.” Some fan favorites of who she has previously portrayed include Evie in Disney’s Descendants, April Dibrina in Feel the Beat, and her latest project Purple Hearts

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Honorable accomplishments Sofia Carson has achieved are remarkably beneficial for larger communities than one might think. She is the newest UNICEF Ambassador on 23 Oct 2020 where she utilizes her platform to inspire young people around the country to advocate for equal rights for all children and to raise awareness about initiatives that save and protect children. As well as, the first-female global ambassador of the Latin GRAMMY Cultural Foundation. She was a co-sponsor of the Sofia Carson Prodigy Scholarship, which allows young Latin artists to attend Berklee College of Music.

 

Sofia Carson is one of the most inspirational artistic women of the youth. She is opening her heart to all her upcoming ambitions and displaying an encouraging and role model attitude for young women to follow and look up to. “It’s just something so magical about how your deepest focus and most heartbreaking thoughts can feel so safe in a song, and how on the stage, beneath the spotlight lives the courage to share those thoughts with the world. Music is my heart and I feel so grateful that I get to do it and create every day in my life.” She will continue to impress us and we are so excited to see more of her projects in the future.